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"Inside The Walt Disney World Resort"
Thursday March 11th 2010

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DatelineDisneyDatelineDisney: SAVE THE DATE! Disney announces second D23 Expo — August 19 - 21, 2011 in Anaheim, CA. Tickets on sale Aug. 19, 2010 http://bit.ly/9QstQ6
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Tren-D Adds Style To Downtown Disney


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Disney-inspired jewelry by designer Kidada Jones, accessories by Tarina Tarantino and clothing by Roxy are just a few of the items Guests will find at the new Tren-D store at Walt Disney World’s Downtown Disney Marketplace.

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The new Merchandise location replacing Summer Sands, offers one-of-a-kind, trendy Disney apparel and novel accessories geared toward female teens and adults.

Walt Disney World has had explosive growth in our woman’s, accessories and jewelry departments, all driven by trend-right assortments that Disney layered on top of their existing core business in each of the areas. This unique environment, filled with textured fabrics, silhouettes, and whimsical art and design, allows Disney the opportunity to push the creative envelope as it relates to fashion and Disney Characters.

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Tren-D’s Offerings include organic lounge-wear, embroidered handbags, jeweled sunglasses and trendy accessories set among fanciful art and unique furnishings. The interior of the shop will showcase a raw and unfinished feel with jeweled chandeliers, distinct fixtures and mod furnishings.

Walt Disney World Guests continue to respond to trend merchandise and novel products that they can’t purchase at home. Tren-D speaks to what is happening today with a blend of vintage and hip with stylized Disney influences. Much of the merchandise sold at Tren-D will not be available anywhere else on the Walt Disney World Resort Property.

Tren-D is an expansion of what is working for the Walt Disney World Theme Park Merchandise. But now Disney World are able to bring it all together in the right environment to make the experience much easier for Disney World’s target guests.

Walt Disney World Merchandise leaders are very excited about Tren-D It is on the cutting edge of trend.

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